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NIC Contracting

WordPress Development, Consultation, SEO

NIC Contracting: Unifying Two Specialized Business Divisions Online

Client
NIC Contracting
Services
WordPress Development Consultation SEO Website Design
Year
2022
Technologies
Link

About Project

NIC Contracting approached us with the challenge of creating a single cohesive website that would effectively represent their dual expertise in steel fabrication and heavy equipment transportation. With their extensive industry experience, they needed a digital presence that would properly showcase their capabilities and strengthen their market position. When we discovered the company lacked a clear website strategy, we stepped in to develop a comprehensive plan that identified their core needs and objectives. Our approach went beyond basic website development—we proactively suggested additional features and content sections designed to attract potential clients and industry stakeholders. We modernized their logo with a subtle yet impactful logo redesign that preserved brand recognition while introducing a more contemporary aesthetic. Throughout the development process, we prioritized search engine optimization to maximize their online visibility and ensure they would reach their target audience effectively.

Challenges we faced

The NIC Contracting project presented several significant technical and operational challenges that required innovative solutions. The company’s previous website was severely outdated and hosted on a problematic platform with poor service quality. The hosting company deliberately complicated the migration process to retain the client, creating technical obstacles that would have been insurmountable for non-experts. We successfully navigated these complexities, managing the complete migration to a more reliable hosting provider while preserving all essential data. Security posed another major challenge, as the website faced multiple hacking attempts that threatened to compromise their online presence. We implemented comprehensive security protocols and maintained vigilant monitoring to protect their digital assets.

TL;DR

• Created a unified website for NIC Contracting’s steel fabrication and heavy equipment divisions.
• Developed planning for their online presence.
• Redesigned logo for a more modern, professional appearance.
• Implemented robust security measures against multiple hacking attempts.
• Provided technical support for email services and hosting migration.
• Enhanced SEO optimization to increase visibility and customer attraction.

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