Zaki Khalifa

Zaki Khalifa

Proactive vs. Reactive Web Analytics

Proactive web analytics is required for successful web existence. Everything that is meant to help your service prosper online needs to be tied to your web analytics strategy. Every website, e-mail project, Pay Per Click ad, landing page, and blog site needs to be measured. There is no improvement possible without strenuous measurement of what is occurring to your web presence. As the old cliché goes, if you can’t determine if you can’t manage it. Without determining your efforts’ effectiveness, all you do is make decisions based upon sensations rather than truths.

The reactive approach to web analytics relates to running your company in crisis mode. It’s not pretty. Whenever you are doing anything in crisis mode, you can’t prepare for anything and without planning you can’t succeed. You should not make a change, spend another bill, and start a new marketing campaign without measurable goals. Web analytics is your tool to determine your level of success and failure.

A web presence that does not consist of a proactive web analytics strategy develops an environment where decisions are based on assumptions rather than information based on data. Before your start a brand-new e-mail campaign, make modifications to your site, begin a pay per click project, or make any change you should note particular goals to measure its efficiency.

With proactive web analytics, you can quantify the elements of your web presence. The insight you get through proactive web analytics will assist you in understanding how all that affects your earnings.

Reactive web analytics implies that you are waiting for something bad to occur before you analyze the data. There is an advantage in using web analytics reactively, however, the best value remains in proactive web analytics.

For example, if you have been determining the effectiveness of a landing page for your previous e-mail projects, you can get a good understanding of what worked and what was less reliable. With the proactive approach, you are armed with beneficial info that can be readily used for new projects. You can produce the e-mail project based on the web analytics intelligence you have collected through previous projects.

Proactive web analytics empowers you to prevent failure or a minimum of reducing the possibility of failure. The repair it later on, or reactive method, is probably to fail since it is constantly an action behind. The reactive method to web analytics is the same as putting out fires. Unfortunately, putting out fires results in damage, while preventing fires, the proactive technique to web analytics prevents damage. To succeed in service you must have the ability to plan ahead, proactive web analytics belongs to a winning business strategy. With web analytics, you are going to be able to determine the KPIs that will make or break your service objectives.

Proactive web analytics is required for successful web existence. A web existence that does not consist of a proactive web analytics strategy develops an environment where choices are based on assumptions rather than information based on data. Proactive web analytics empowers you to avoid failure, or at least minimize the possibility of failure. Putting out fires results in damage, while avoiding fires, the proactive technique to web analytics avoids damage. To succeed in an organization you should be able to prepare ahead, proactive web analytics is part of a winning organization method.

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