Zaki Khalifa

Zaki Khalifa

Don’t stop being successful

Everyone must change, especially small-business owners, whether you are an unemployed person striking out on your own or a seasoned veteran trying to get the mojo back again, you must do things differently in order to survive. But this is not what we should go after, we need to be successful and satisfied, we shall be happy and have fun while getting paid for our services we provide or products we sell

In the other hand, we all need to take the global economy changes into a serious consideration, we shall not ignore nor get destructed, however, we need to think about the word adaptability, practice it and apply it in our own firm. For example, New strategies are required, however, strategies designed to work in a changing business climate.

Exploring new areas and options, listening to others, tracking everything, delegation and definitely using the internet, creating a dynamic website that talks about you, getting active in social media, the tools are so wide now to the point that you might be confused what to use to be more successful in your business.  Cloud based solutions gets bigger and wider every day, ERP, CRM, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management doesn’t require an infrastructure any more, it’s a click of a mouse away from you.

It is not net profit, not gross revenue, that you only want to focus on. Separate yourself from your history and create a new competitive advantage, be it a focused niche or super service, but not by discounting.

Above all, have fun. Being an entrepreneur is your choice, so make it work. It can be done. You can survive, emerge and succeed in this downsized economy, if you follow the right path.

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