Frequently Asked Questions
What is brand identity design and why does my business need it?
Brand identity design is the process of creating the complete visual language that represents your business, including your logo, colors, typography, and all the visual elements your audience sees and recognizes.
It goes far beyond just a logo, it is the sum of everything that communicates who you are, what you stand for, and why customers should choose you over a competitor.
A strong brand identity builds trust, creates memorability, and gives your business a consistent and professional presence across every platform and touchpoint.
What is the difference between a logo and a brand identity?
A logo is a single mark or symbol, it is one piece of the puzzle.
A brand identity is the full system built around that logo, covering your color palette, typography, visual guidelines, stationery, social media graphics, and the rules for how everything is used together consistently.
Think of the logo as your signature and the brand identity as your entire visual personality.
What is included in the Essential package?
The Essential package is BD 300 as a one-time fee and covers the core visual elements needed to establish a professional and consistent brand.
It includes a logo design with 2 initial concepts, a color palette, typography selection, business card design, a basic brand guidelines PDF, and 2 rounds of revisions.
It is ideal for new businesses and startups that need a solid visual foundation to get started with.
What is included in the Professional package?
The Professional package is BD 500 as a one-time fee and delivers a complete visual brand identity system covering all the key materials your business needs to look polished and consistent everywhere.
It includes a logo design with 4 initial concepts, an extended color palette, a full typography system, stationery design covering business cards, letterhead, and envelopes, social media profile graphics, and comprehensive brand guidelines.
It is best suited for businesses that are ready to show up professionally across multiple channels and touchpoints.
How many logo concepts will I receive?
The Essential package includes 2 initial logo concepts to choose from, while the Professional package includes 4 initial concepts.
Each concept is a distinct creative direction based on your brief, industry, and brand values, giving you meaningful options to evaluate rather than minor variations of the same idea.
After your selection, revisions are applied to refine and perfect the chosen direction.
How many revisions am I allowed?
The Essential package includes 2 rounds of revisions.
The Professional package includes additional revision rounds as part of its comprehensive scope.
Each revision round allows you to provide feedback and request changes to the design, ensuring the final result truly reflects your vision and meets your expectations.
What are brand guidelines and why do they matter?
Brand guidelines are a document that defines exactly how your visual identity should be used, covering logo placement, color codes, typography rules, spacing, and what to avoid.
They ensure that everyone who ever uses your brand, whether it is a social media manager, a printer, or a future designer, applies your visual identity consistently and correctly.
Without brand guidelines, your brand risks looking inconsistent and unprofessional as it scales across different platforms and materials.
What file formats will I receive for my logo and brand assets?
You will receive your logo and brand assets in all the formats you need for both print and digital use, including vector files such as AI and EPS for scalability, as well as PNG and PDF formats.
Vector files ensure your logo looks sharp and perfect at any size, from a business card to a billboard, without any loss of quality.
All files are delivered in an organized package so you always have the right format ready for any use case.
Can I use my new brand identity on social media and digital platforms?
Yes. The Professional package includes social media profile graphics specifically designed and sized for digital platforms.
Both packages include color codes and typography specifications that can be applied consistently across your website, social media, email, and any digital material.
Your brand guidelines will document exactly how to apply your visual identity across all these channels.
What if I already have a logo but need the rest of my brand identity developed?
We can work with your existing logo as the foundation and build a complete brand identity system around it, including a complementary color palette, typography, stationery, and guidelines.
Just mention this during your consultation and we will tailor the scope of work accordingly.
This is a great option for businesses that started with a basic logo and are now ready to grow into a fuller, more consistent brand presence.
How long does the brand identity design process take?
The Essential package is typically completed within 7 to 10 business days.
The Professional package usually takes 2 to 3 weeks depending on feedback turnaround and revision complexity.
We provide a clear timeline at the start of every project so you always know when to expect each deliverable.
Who is brand identity design suitable for?
Brand identity design is valuable for any business at any stage, from a new startup that needs to establish its first visual presence, to an existing business that has grown and needs a more polished and consistent identity.
It is particularly impactful for businesses in competitive markets where first impressions matter, such as retail, hospitality, food and beverage, professional services, and e-commerce.
If your business is currently using inconsistent visuals or a logo that no longer reflects where you are headed, a brand identity project is the right next step.
You can request a project directly from the page by selecting the package that suits your needs, or you can book a free design consultation to discuss your brand vision, industry, and goals first.
Our team will guide you through a discovery process to understand your business, your audience, and what you want your brand to communicate.
From there we provide a clear brief, timeline, and creative direction before any design work begins.
