Frequently Asked Questions
What is Google Ads and how can it help my business?
Google Ads is a paid advertising platform that places your business in front of people who are actively searching for your products or services on Google.
Unlike traditional advertising where you broadcast to everyone and hope for the right audience, Google Ads targets people with real purchase intent at the exact moment they are looking.
This makes it one of the most cost-effective and measurable ways to drive traffic, generate leads, and increase sales.
What types of Google Ads campaigns do you manage?
We manage all major Google Ads campaign types including Search ads that appear in Google search results, Display ads that appear across millions of websites, Video ads that run on YouTube, and Application ads for mobile app promotion.
During the consultation phase we recommend the right campaign type based on your goals, industry, and target audience.
All packages are built around a single focused campaign to maximize performance within your budget.
How much does Google Ads management cost?
We offer four packages as one-time setup fees.
The Basic package is BD 350 and includes 1 ad and 1 conversion setup.
The Standard package is BD 500 and includes up to 3 ads and 2 conversion setups.
The Premium package is BD 750 and includes up to 6 ads, 3 conversion setups, priority optimization, and competitor analysis.
The Enterprise package is custom-priced and includes unlimited ads, 5 or more conversion setups, advanced optimization, custom audience targeting, and remarketing strategy.
Is the management fee separate from my advertising budget?
Yes, these are two separate costs. Our fee covers the professional setup, management, and optimization of your campaigns.
Your advertising budget is paid directly to Google and is completely separate, you are in full control of how much you spend on the ads themselves.
We will recommend a suitable starting budget based on your industry and goals during the consultation.
What is conversion tracking and why does it matter?
Conversion tracking is the process of measuring what happens after someone clicks your ad, whether they made a purchase, filled a form, called your business, or completed any other valuable action.
Without conversion tracking you only know how many clicks you received, not how many of those clicks turned into actual customers.
We professionally set up Google Tags and conversion tracking on every package so you always know exactly what return you are getting from your ad spend.
What is a conversion setup and how many do I need?
A conversion setup is the configuration of one specific action you want to track, such as a form submission, a phone call, a purchase, or a page visit.
The Basic package includes 1 conversion setup, Standard includes 2, Premium includes 3, and Enterprise includes 5 or more.
The number you need depends on how many different valuable actions exist on your website or landing page, and we will advise you on the right setup during onboarding.
What does campaign optimization include?
Campaign optimization is the ongoing process of reviewing your campaign performance and making data-driven adjustments to improve your results over time.
This includes refining keyword bids, pausing underperforming ads, improving ad copy, adjusting audience targeting, and re-allocating budget to what is working best.
The Premium and Enterprise packages include priority optimization with more frequent reviews and faster response times.
What is keyword optimization and how do you choose the right keywords?
Keyword optimization is the strategic process of researching, selecting, and continuously refining the search terms your ads appear for.
We identify high-intent keywords that your target customers are actually searching for, while filtering out irrelevant terms using negative keywords to avoid wasting your budget.
Ongoing keyword management ensures your campaign stays relevant and competitive as search trends evolve.
What is competitor analysis and which packages include it?
Competitor analysis involves studying what your competitors are doing in Google Ads, including the keywords they target, the ad copy they use, and the gaps you can take advantage of.
This insight allows us to position your ads more strategically and identify opportunities your competitors are missing.
Competitor analysis is included in the Premium and Enterprise packages.
What is remarketing and how can it benefit my business?
Remarketing is a strategy that shows your ads specifically to people who have already visited your website or interacted with your business before.
Since these people have already shown interest, they are far more likely to convert than a cold audience, making remarketing one of the highest-return strategies available in Google Ads.
Remarketing strategy development is included in the Enterprise package.
Will I be able to see how my campaigns are performing?
Yes. Every campaign includes a custom client dashboard built directly inside your Google Ads account, giving you real-time visibility into impressions, clicks, conversions, and cost at any time.
You will never be in the dark about where your budget is going or what results it is generating.
We also provide performance insights and recommendations based on the data as part of our ongoing optimization.
How long does it take to set up and launch my Google Ads campaign?
Most campaigns are fully set up and live within 3 to 5 business days after we receive your brief, assets, and account access.
More complex campaigns that require custom audience setup, extensive keyword research, or multiple ad variations may take up to 7 business days.
We provide a clear timeline at the start of every project so you know exactly when to expect your campaign to go live.
Do I need a website or landing page to run Google Ads?
Yes, a destination page is required because every ad needs somewhere to send your visitors after they click.
A well-optimized landing page is one of the most important factors in converting clicks into customers, and we recommend pairing your Google Ads campaign with a dedicated landing page for best results.
If you do not have one, our WordPress Development and Landing Page services can help you create a high-converting destination before your campaign launches.
You can select your preferred package directly from the page and submit a request, or book a free consultation to discuss your goals, budget, and target audience first.
Our team will review your business, recommend the right campaign type and package, and provide a clear plan before any work begins.
