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Zaki Khalifa

Your business deserves to stay young

Just like any other field in our life, we need to stay younger, stronger and feel the joy, our business is a very important part of our life.  Business also can become old, yes it will become mature in its field but might lose with a modern running youth business. Historically, there are so many painful examples and the key behavior to prevent this from happening is adaptability, this will ensure staying younger and stronger

In the world that is constantly changing, adaptability is a key characteristic; that should be owned by a business. Technology is growing continuously, and in order to remain moving through targeted goals, businesses need to constantly upgrade their plan as well as their marketing strategies. In every era there will be a massive change in marketing. Today, businesses are no longer only using a traditional way to advertise their products or services and are shifting towards a more modern way called digital marketing. The broad scope of the internet is a great opportunity for large growth especially for businesses that upgrade their digital marketing budget. Marketing is a concept that has always evolved through the years. Traditional marketing that uses old mediums such as boards, pamphlets, radio, television, etc., are shifting towards digital marketing that focuses on digital platforms with ads.

The world is digitalized and a more modern and technological approach is needed in today’s marketing but various traditional marketing strategies are still used today. A strong business is a business that can adapt to any situation, being well-prepared to face the challenge. The key point of an effective marketing strategy is an adaptive trait that is able to constantly change based on relevant and accurate data. In order to reach targeted customers in the most effective ways, your marketing strategy should not merely depend on one precise type of marketing, because both traditional and digital marketing can work together and reinforce your brand message that you are portraying. The focus needs to be on how to blend different marketing approaches, reaching maximum results effectively.

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